When Leili and I started Apparatus, we wrestled with what kind of company we were going to be. Not just at a brand level, but fundamentally -- who were we? The options available to us at the time didn't fit quite right; we weren't a nonprofit, but we had a mission that made us different than a standard LLC. Ultimately we did the best we could by forming as an LLC and using a .org website address to demonstrate our in-betweenness. Luckily, not long after Apparatus was off the