©2019 by Apparatus.

Political Campaign Communication Packages

Package 1: Full Campaign Startup Plan 

 

  • Campaign Branding

    • Campaign logo and key message development

    • Style Tile with colors, fonts, keywords

    • Web theme implementation

    • Social media branding elements
       

  • Messaging kick-start 

    • Document with overall narrative/feel of campaign

    • Social and email themes, messages, hashtags, example posts

    • Corresponding web content 

    • First lit piece
       

  • PR kick-start

    • Campaign announcement press release

    • Media management

    • Event kick-off announcement press release
       

  • Personal Branding

    • Overhaul of social media

    • Drilling of talking points, responses

    • Media prep
       

  • Competitive Analysis 

    • Opposition research 

    • SWOT analysis
       

  • Website Development

    • Domain implementation

    • 7-section website buildout

      • Includes Homepage, About, Issues Overviews, Volunteer Info, Contact

      • Search Engine Optimization

 

Package 2: Ongoing Communications Consulting

  • Website management

    • Adding, changing content

    • Tweaking SEO

 

  • Media 

    • Op-ed development, writing, and submission

    • Plan for winning papers’ endorsements

    • Endorsement screening preparation

  • Print

    • Design and development of mailers, flyers, and other literature or items (buttons, tablecloths, etc.)

    • Process for rapid response commentary + crafting and submission of rapid

 

  • Social Media

    • Focused messaging, themes, hashtags

    • Building of advocates and surrogates

    • Team training for handling of social media discussions, how/when to repost, how/when to engage advocates and opponents, etc.

    • Ongoing social media management

 

  •  Email

    • Design and content drafting (in coordination with fundraising staff)

 

  •  In-Person

    •  Coordination with events and field team

 

  •  Personality

    • Development of key messages and talking points

    • Speechwriting

    • Persona amplification

    • Prep for debates, screenings, etc.

Contact Laura for more information about pricing and availability at laura@apparatusmn.org.