Leili Fatehi

Partner & Principal

leili@apparatusmn.org

Leili has 15 years experience developing and executing strategies to influence people’s attitudes and motivate their actions.

Leili offers deep substantive knowledge of the legal, regulatory, market, and non-market systems that govern decision-making at the federal, state, and local levels, including how these systems interact with one another. A resourceful strategist and agile negotiator, Leili has earned a reputation for delivering legislative and administrative wins against some of the biggest and most entrenched special interests.

 

Her most valuable talents are:
 

  • her ability to identify and utilize political and policy levers at a systems level across issue areas, stakeholder groups, and geographic regions
     

  • her creativity in developing persuasive arguments and communication strategies that command attention and get results
     

  • her aptitude developing innovative marketing assets, especially web and print design

Leili’s primary areas of expertise are:

  • Law & public policy

  • Lobbying

  • Political strategy

  • Social marketing

  • Campaign development & management

  • Graphic media

  • Web design

 

Other useful info about Leili:

  • She's a licensed attorney
     

  • She has a JD from the U of MN & a BS in Industrial & Labor Relations from
    Cornell University

     

  • She's former faculty at the U of MN with cross-appointments in Law School, Humphrey School & Center for Bioethics
     

  • She represents Minneapolis on the Metropolitan Airports Commission
     

  • She sits on the Minneapolis Commission on Civil Rights
     

  • Her favorite movie is Zoolander
     

  • Her favorite Real Housewives franchise is Atlanta
     

  • She a tetrachromat, which means she can see 100 times as many colors than the average human

Laura Monn Ginsburg

Partner & Principal

laura@apparatusmn.org

Laura has spent her career helping organizations tell stories that compel action.

 

She brings 15 years of experience in strategic marketing, branding, communications, and project management for a variety of corporate and non-profit organizations. Her extensive marketing experience includes analyst and public relations work, new product launches, website design and optimization, web/print/social media content development, event planning and management, multi-channel campaign design and execution, and more. 

 

Laura’s most valuable talents are:

  • her process-driven approach to developing and executing strategies that motivate action
     

  • her ability to take insights from disparate groups and stakeholders and package them into a cohesive and compelling message that resonates with multiple audiences
     

  • her poise and skills as a spokesperson to deliver often complex information in a manner that is clear, articulate, and polished

 

Laura’s primary areas of expertise are:

  • Strategic communications

  • Multi-channel design & execution

  • Content development for web, print & social media

  • Press & media relations

  • Project management

  • Public speaking

 

Other useful info about Laura:

  • She has an English degree from Carleton College
     

  • She is on the Board of Directors of the National Council of Jewish Women MN, Citizens League, Move Minneapolis, the Minneapolis Regional Chamber of Commerce, and the Love Takes Root Advisory Committee
     

  • She ran global field marketing for the consulting business within a $3B company
     

  • She is the Grand Dame of Good Grammar
     

  • Her favorite movie is Clueless
     

  • Her favorite Real Housewives franchise is New York
     

  • She's commissioned four paintings (at least) of her dogs

Joe Radinovich

Principal

joe@apparatusmn.org

Joe has been at the center of Minnesota’s political and public policy arena for over a decade.

 

From direct organizing to campaign management to public service, it’s Joe’s integrity and leadership ability that sets him apart in fast-paced and high stress work environments. He builds successful strategies by matching the existing institutional knowledge and skill of individuals and organizations with the resources, tactics, and personnel necessary to tame challenges.

 

Joe’s most valuable talents are:

  • his innate ability to “see the path” and apply a well-honed strategic lens to a diversity of challenges
     

  • his intuitive understanding of how organizational capacity correlates to the ability to achieve a well-defined common goal--and what changes might be necessary
     

  • his power to communicate both clearly and constructively, engaging stakeholders and bringing divergent concerns and interests into harmony

Joe’s primary areas of expertise are:

  • Public policy

  • Political strategy

  • Messaging and speechwriting

  • Labor issues

  • Organizational leadership

  • Coalition building

  • Organizing and direct action campaigns

  • Public speaking

 

Other useful info about Joe:

  • He has deep campaign experience across rural and urban settings, both as a manager of high-profile races and as his party’s nominee for the state legislature and Congress
     

  • He served as the youngest member of the Minnesota House of Representatives, representing his home in north central Minnesota
     

  • He loves the outdoors--from hunting and fishing here in Minnesota to campaign and hiking our national parks
     

  • He attended Macalester College
     

  • He mentored a student he met as a first-grader while working in Crosby-Ironton schools
     

  • His favorite movie is City of God
     

  • He doesn't watch reality television, even to fit in with his colleagues
     

  • Though not a doomsday prepper, he is all set for surviving an apocalypse on account of his current obsession with pressure canning food

Maddie Greene

Digital Media Manager

maddie@apparatusmn.org

Maddie has nearly 10 years of experience in digital marketing, public relations and brand storytelling.

 

Her diverse experience ranging from college athletic departments to small startups has given her the opportunity to expand her knowledge of digital marketing in this ever-evolving field. Her ability to connect brands to consumers through storytelling and her passion for doing good has always been a guiding force in her career path. Her broad experience includes social and digital marketing, event management, public relations, client relations, email marketing, and more. 

 

Maddie’s most valuable talents are:

  • her ability to cultivate community through social and digital campaigns
     

  • her knack for client and brand storytelling
     

  • her eagerness to evolve with ever-changing technology and expand her knowledge of current digital trends

Maddie’s primary areas of expertise are:

  • Social media marketing
     

  • Digital content creation
     

  • Graphic design
     

  • Photography
     

  • Project management

 

Other useful info about Maddie:

  • She worked in college athletic communications for four years at both Macalester College and the University of Minnesota
     

  • She is a proud alumna of Minnesota State University, Mankato where she focused her studies on Mass Media and Gender and Women's Studies
     

  • She loves to read and is in the midst of a reading challenge to read at least 52 books in a calendar year
     

  • She is a life-long Vikings fan and schedules her weekends during the season around when they play
     

  • Her favorite movie is The Holiday
     

  • Her favorite Real Housewives franchise is New York
     

  • She is a passionate Taylor Swift fan… seriously, she knows every word of every song

Kyrstin Schuette

Advocacy Specialist

kyrstin@apparatusmn.org

Kyrstin is among the most highly regarded experts in developing and implementing community engagement plans that empower people to make a difference.

 

Kyrstin directed community outreach and engagement programs for some of the most high-profile and successful advocacy campaigns in the state of Minnesota, including the Vote No campaign to defeat the MN Marriage Amendment and the DFL’s 2018 Coordinated Campaign. 

 

Kyrstin’s most valuable talents are:

  • her ability to cultivate grassroots passion into mobilized political power
     

  • her skills in creating, training, and managing teams toward accomplishing established goals and objectives
     

  • her infectious can-do attitude combined with her engaging interpersonal skills

 

Kyrstin’s primary areas of expertise are:

  • Development & implementation of targeted community engagement plans
     

  • Cultivation of strategic relationships and networks
     

  • Team building, training & management
     

  • Development of training materials and programs
     

  • Performance-based tracking and evaluation of programmatic progress & outcomes

 

Other useful info about Kyrstin:

  • She has worked as an organizing director, field director, and political director for unions, NGOs, and local, state, and federal campaigns
     

  • She was the training director responsible for the nation's top performing political field team, which completed over 2 million voter contact attempts in less than 11 months
     

  • She has been active in LGBTQ advocacy efforts for many years
     

  • Her favorite movie is Moulin Rouge
     

  • She does not watch Real Housewives which almost disqualified her from working at Apparatus
     

  • She's a llama fanatic

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