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In 2019, Apparatus spun off an ancillary business unit focused on helping cannabusinesses succeed in hemp, medical marijuana, and legal recreational cannabis spaces.

To learn more, visit

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Apparatus developed and launched Minnesotans for Responsible Marijuana Regulation (MRMR), a broad coalition of Minnesota organizations and individuals supporting and advocating for the legalization and regulation of marijuana in Minnesota for adult recreational use. More information is available at

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Apparatus provides lobbying and strategy services for Decoding Dyslexia, a grassroots movement driven by Minnesota families and educators who recognized the need for conversations with school districts and policymakers regarding dyslexia.

Apparatus provides lobbying and strategic services for Save the Boundary Waters, a campaign leading the effort to ensure permanent protection for the Boundary Waters Wilderness, America's most visited Wilderness and Minnesota's crown jewel, from proposed sulfide-ore copper mining.  


Apparatus provided strategic communications and lobbying support to the Minnesota Craft Brewer's Guild, an organization that promotes Minnesota breweries, creates an open line of communication between brewers, and showcases local craft beer at events throughout the year.

Highlight from our work together: A QuizBowl-style event with bipartisan, bicameral Minnesota legislators at the 2019 MN State Fair.

See more here >>

Project Spotlight

Jacob Frey, Mayor of Minneapolis

Apparatus directed communications for the Jacob Frey for Mayor of Minneapolis campaign starting August 2017 through the election. This work included strategic message-setting; website design and development; policy position papers and talking points; press and media communications and relations; constituent messaging such as emails, social media, and direct mail; endorsement screening preparation; and a holistic approach to providing compelling, approachable content about the candidate’s views, plans, and ability to lead. Jacob’s clear, consistent communications were highlighted in the Star Tribune’s write-up on his win

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Apparatus provided board alignment services for Social Enterprise Alliance Twin Cities, an organization driving a movement of organizations, businesses, and individuals who dedicate themselves to social progress through social enterprise.

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Apparatus managed the entirety of MN Senator Patricia Torres Ray's campaign for United States Congress in the run up to the 2018 primary. Our work included managing all day-to-day campaign scheduling, fundraising, communications (social, email, web, video), candidate preparation and position development, volunteer and field management, and anything else that needed to get done.

Apparatus developed and implemented communications for the 2018 Jon Tollefson for Minnesota State Auditor campaign in the month leading up to the DFL State Convention. This work included strategic messaging, email communications, print communications, website redesign, social media, speechwriting, policy development, and more. Jon's attention-getting convention speech can be watched here

Apparatus kept its skillset in the family for its work on the Leili Fatehi for MN House of Representatives campaign in early 2018. From announcement through endorsing convention, Apparatus supported the campaign with strategic messaging, website design, email, video, and print communications, social media, volunteer management, position development, and more. Read more about Leili's run in this MinnPost article highlighting female challengers to watch in 2018 races.


Apparatus partnered with Transit for Livable Communities & St. Paul Smart Trips to produce Here to There, a podcast exploring what commuting in the Twin Cities is and what it could be. The series takes 10 trips in 10 episodes, exploring different ways commuters get from here to there, talk to transportation and technology experts about the data and trends that fuel Minneapolis commutes, and weave the stories together on-road and off-road with the help of interactive story maps and additional content found on the podcast website.

Apparatus proudly presented the first-ever Robotics Alley Conference & Expo Virtual Policy Forum. The Forum provided an integrated platform for both Robotics Alley attendees and the public at large to learn and engage about the social, ethical, legal, and policy dimensions of robotics and automation. In addition to in-depth interviews with presenters and thought leaders, Apparatus hosted a Legislator Panel with four Minnesota representatives on hand to discuss the challenges and opportunities facing Minnesotans at a political level.

Drive Together MPLS is a public-private-community collaboration to support planning around the convergence of self-driving cars, vehicle electrification, and car-sharing. The project will connect Minneapolis residents, communities, workers, employers, businesses, services, developers, and public officials to anticipate how autonomous vehicles, electric vehicles, and car sharing can converge to create a cleaner, safer, more equitable, more connected, more prosperous, and more livable Minneapolis. **we are currently seeking partners, collaborators, and participants for this project**

Self-Driving US is the nation's first and only organization dedicated to ensuring that autonomous vehicles and their related policies are developed and implemented in a manner that ensures affordable, accessible, and equitable transportation independence for individuals with disabilities. As a founding partner, Apparatus developed and now leads the legislative and policy arm of SDUS' work.

The Land Stewardship Project commissioned Apparatus to analyze and evaluate the legality of banning silica sand ("frac" sand) mining in Winona County by local zoning ordinance. The resulting report from Apparatus is the first comprehensive analysis of the issue and has been critically instrumental in shaping support for such a ban among county commissioners, other government officials, and the public at large.